Brand Storytelling Firm based in Los Angeles



Design thinking for
communication & marketing

We talk to your audience for you

Your audience is not a target, but genuine partners in your communication and marketing

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Our design thinking process actively involves all stakeholders.

We treasure audience wisdom; the words that more clearly describe your concepts, the stories that matter to them, the people that influence their decisions about your brand or cause, and the relevant media channels.

We transform this audience wisdom into actionable Strategic Blueprints, website designs and crucial content campaigns for our clients.
— David All, Founder & CEO of OneNineNinety


The Cubicle Divide

The organizations and brands we work with don’t have a storefront.

The folks that do interact with the customers don’t have much of a say in the marketing.

So teams sit inside cubicles and create all kinds of content for the audience.

The Cubicle Divide prevents a genuine understanding of an audience.

  • Industry jargon and unclear messages

  • Tactics without a strategy or plan

  • Weak calls-to-action and poor visuals

  • Over-reliance on myth instead of true stories

  • Lack of message discipline


Strategic Blueprint

Our approach conceives of your audience as much more than a market or sector passively awaiting your message.

It is a complex, active ecosystem consisting of multiple relationships: influencers, their audiences, the multiple media channels that connect them, and stories that already matter.

To study this ecosystem, we rely on a highly versatile blend of qualitative and quantitative research methods.

A Strategic Blueprint works by casting a wide net to include all stakeholders actively and genuinely to design the solution to meet their needs.

The entire ecosystem, not biases or assumptions, is harmonized into research-based recommendations.

Read our philosophy, The Audience is the Message, to understand what messages matter.




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Case Study

Better Business Bureau is a network of 105 independently incorporated non-profits in North America.

The BBB Spark Award is their recognition program to reach new entrepreneurs and those under 35 years old.

Better Business Bureau

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To roll out an award program to BBBs ASAP to build a meaningful relationship with BBBs and young entrepreneurs and new business owners.


Utilizing the Strategic Blueprint method, OneNineNinety developed a comprehensive Brand + Marketing Toolkit for BBBs to come to the table with the right message and tools.

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BBB is winning!

David and the OneNineNinety team helped our organization win by delivering exactly what we needed to roll this program out internationally. His strong character, transparent culture of working with partners, and demonstrated practice of giving back to our community make him a great fit to continue working with the BBB and any organization looking to win.
— Kip Morse, BBB of Central Ohio & Founder, BBB Spark Award

More winning case studies available

Meet David All

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20-year classically-trained communications professional

David’s career in communication is prolific. It has spanned the country and globe, covered a range of industries, and solved challenges for some of the largest companies, crucial campaigns, innovative startups and meaningful non-profits.

Twice David has been a pioneer in communications.

First in Washington, D.C. famously leading the use of social media on Capitol Hill and the campaign trail.

And now in L.A. building OneNineNinety to hone the craft of message-making and marketing strategy by using its design thinking process.


In Washington, D.C. he was a speechwriter for a US Senator and pioneered using social media on Capitol Hill and in politics. He didn’t do it alone; it took a ‘Revolution’ that he sparked and led with a blog post.

He started the first social media agency in politics and advocacy which he grew to 20 teammates and $5m annual revenue. The work captured more than a dozen awards and he was named one of the Top 10 Changing the Internet and Politics alongside Barack Obama.


David proudly left politics, moved to San Francisco, and started created winning marketing campaigns for Intel and Google. He developed Strategic Blueprints for Lenovo and Burning Man.

IN Columbus

After the agency (there’s a story there), David returned to his hometown of Columbus to bring innovation to civic challenges through his startup, CivicHacks.

As an accelerator for social enterprises (‘B-celerator’), David and his partner took on the task of creating an opioid recovery clinic in an area of desperate need and poverty. ‘Recovery Deserts,’ areas of high need but low supply of access to treatment was a theory David discovered and pitched to The Ohio State University geography department.

NOW IN Los angeles

In Los Angeles, David is merging his passions with his career and finding his calling in life. He has deep empathy for underdogs and has co-organized a candle vigil in Beverly Hills to demonstrate support for victims of anti-semitic violence, and volunteers regularly with Peace4Kids, a program for youth in foster care.

He is in a 20-week cooking course and is cooking his way through an Indian cooking book. Follow him on Instagram for a taste. His pups, Jackson and Stella, certainly don’t mind the scraps and require endless pets.





Our clients hire us for various reasons: to bring a new brand to life, backfill the purpose of an existing brand, develop message campaigns, create entire brand and message toolkits, audit, design and develop websites, train their team, write go-to-market plans and more.

Email to start a conversation.

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With clients ranging from the #1 PC manufacturer in the world to global non-profits and startups, we have developed a process to deliver the strategy to solve the challenge.

The Strategic Blueprint uses design thinking methods to include all stakeholders to design the solution by meeting their needs.



Everything — everything — your organization will need to rollout a brand to a new market or to grow to multiple locations. Check out our BBB Spark Award case study for an example.

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We are
named for
1-9-90 Rule

A rule of thumb for internet audiences:

  • 1% create content

  • 9% engage with content, and

  • 90% consume content

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Get in Touch

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