We are experts at writing compelling messages that work
speeches, pitch decks, website copy
We have been early pioneers of using the internet to communicate
web and mobile applications
digital advertising and social media campaigns
We innovate based on meeting needs of stakeholders
strategic planning & research
brand & messaging toolkits
brand naming, design, architecture and guidelines
From Capitol Hill
to Beverly Hills
Meet the heroes in our story
”The Audience is
An audience is a partner, not a target
A growing trend is to treat an audience as a set of data points to be dissected. Any message built on this method loses a crucial ingredient: co-creation.
Defying convention, we treat your audience as an ally from step one. Using social science research tools and design thinking, we collaborate with your stakeholders to synthesize the solution.
2. True stories matter
Trust is everything
Myth is used to advertise sensationalized brand value propositions to audiences in the form of talking animals, superheroes, fictional characters, and more. But as Aristotle recognized, fake stories fail to persuade because they lack ethos or credibility.
Defying convention, we tell stories about brands that build trust as their objective. You can’t make trust up.
3. Influence is science
Strategy is art
The 1-9-90 Rule (our namesake) applies to influence in communities;
1% create content
9% interact with content
90% consume content
Defying convention, we build brands and organizations with attention to this crucial 10% - those who already are trusted in the community.
Getting knocked down in life was a new beginning. Our guests tell their healing and inspiring story. Hosted by David All.
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