Anatomy of a Brand
The story first.
In Rhetoric, Aristotle wrote of three modes of persuasion:
Ethos: the credibility of the individual
Pathos: stirring emotion in the audience
Logos: the logic of the argument
Your greatest story is the brand ethos; why your brand matters
to customers, employees, industry (stakeholders)
The brand ethos is the core essence of the brand.
We understand the entire ecosystem of a brand and write the strategy and toolkit to implement.
We are expert at some tactical elements of a brand platform, but typically know the best specialists and work with them.