Storytelling is a Science
A great story is just as much about science and method, as elegant prose and great design.
The goal of writing any story for my clients is authenticity. To that end, I wanted to learn the visceral words that people use to describe a brand, in this case, me. I wrote this step-by-step guide on how to create a Storycloud. Brands pay big money to learn this information -- what their customers and stakeholders think about them -- this is a simple way to gain a snapshot into that world. And, as a storyteller, I believe the way the information is displayed to the client can be very revealing, and even more powerful than a spreadsheet.
Pitch Deck Checklist
As a former speechwriter for a U.S. Senator, I learned the repeatable process of writing a speech: To ensure the objective is met, every detail known and accounted for, etc. It is this process that has led to the creation of our Pitch Deck Checklist that you can download for free.
As part of the planning process to write large documents (white papers or presentations), create a Storyshape from your outline to understand the story you're telling, and find ways to tell it better. It's simple, just rate each section of a score of 1-10 on how the reader might feel emotionally based on the content. Then plot.