Connectors Key to Connecting Communities

Connect Connectors @ Connected Morning

This week OneNineNinety hosts an event called CONNECTED MORNING bringing together ~100 Connectors in the Columbus community. It's an invite-only experience to ensure each connection has a deeper connection.

Our reason for doing this: Connectors are the key to connecting communities.

Check back on the Keep it 💯 blog later this week for a full re-cap and we'll share even more of the details of how we engaged this influential community.

What is a Connector?

When people in my community tell me what they need, I think immediately of the people that can help them -- usually in a very big way.

When I make an introduction, I pride myself on taking great care to 'Pre-Introduce' someone before firing off unwanted emails, and typically being spot-on in my introductions.

In the analogy of the old switchboard phone operators, that's me, sitting there taking the incoming calls. But for the most part, the person calling doesn't know who can help.

I know who can help you or how I can get that information! Boom, connection! 💥

I am a Connector.

In fact, I am a Super-Connector, as per Entrepreneur:

Super-connectors know everyone and everyone knows them. These people build relationships very quickly and with a lot of people. Super-connectors are invaluable people. They match people with opportunities and, in doing so, they leave their connections with a positive opinion of them and their abilities.

Connecting is Both Science and Art

A few years ago, I tracked the connections I made, and then followed up with both individuals to learn the outcome of the introduction, the value of the introduction to them, etc.

I learned a lot and wrote a post on Linkedin, "The Art and Science of the Introduction."

The science part is the process:

  • Pre-introduce, if necessary (people might be too busy or focused at moment)
  • Necessary contents to include in an email (blurb about both and WHY they should connect)
  • And perhaps a follow-up from me, the Connector, in a perfect world

The art is the bit requiring instinct:

  • Who connects to this need? (how deep is your network and how fast to process it) 
  • WHY the connection?

Are you a Connector? I'd love to learn any advice you might share. Get in touch.