Building brands with the science of storytelling

Core Storytelling Strengths

  • Content
    Audience storytelling, website content, op-eds

  • Creating long-form deliverables
    Presentations, investor pitch decks, technical white papers, speeches

  • Branding
    Brand ethos, brand story, brand platform

  • Website Design and Development
    Research-based platforms

  • Message Crafting
    Animated video explainer videos, media releases

  • Strategy and Planning
    Consulting teams on how to tell stories



1-9-90 Principle

In every  Internet community, one percent (or less) create all of the content, nine percent engage with content, and 90 percent consume what is there. [Wikipedia]

Applying the 1-9-90 Principle (right) to your audience allows us to logically partner and build relationships with those that matter most.

This is our Audience-First philosophy in action.


I care about your brand's story.

I am a classically-trained storyteller with a track-record of crafting and moving messages to audiences with grace.

My professional communication career started in Washington, D.C. as speechwriter for a U.S. Senator.

I noticed that great speeches are riddled with true, authentic stories. They are relatable, and how we communicate in the real world.

True stories from your audience must guide every communication and marketing decision. This is why OneNineNinety exists. 

I am versatile. One day I am writing major stories like white papers and annual reports. The next day creating online strategies and inventing new Field Tools for Storytelling. I'm open to ideas!

Please review my background and expertise  and let me know if you are open to working together. OK, if not!


David All
Founder and CEO


Named One of Eight 'People to Watch'

Case Studies


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