Our Namesake:

1-9-90 Principle

In every  Internet community, one percent (or less) create all of the content, nine percent engage with content, and 90 percent consume what is there. [Wikipedia]

Applying the 1-9-90 Principle (right) to your audience allows us to logically partner and build relationships with those that matter most.

This is our Audience-First philosophy in action.


Hello, is it me you're looking for? 

I am a speechwriter who has adapted to all mediums with grace; practicing message and objectives discipline.

 My earliest memories are of listening to recorded speeches by Martin Luther King, Jr. and John F. Kennedy.

 Still today, these speeches ring true.

Great speeches are riddled with   true, authentic stories. They illustrate messages in people I relate to.

 True stories  from your audience should guide every communication and marketing decision. This is why OneNineNinety exists; another first for me in the communication industry.

 Please review my background and expertise  and let me know if you are open to working together. OK, if not!


 David All



Named One of Eight 'People to Watch'


Let's Work Together!

Areas of Specialization:

  • Branding
  • Audience and Stakeholder Storytelling
  • Message Crafting and Distribution
  • Website Design + Social Media Planning
  • Event Creative Direction and Activation
  • Crisis Communications
  • Online Reputation Management
  • Media Relations
  • Planning for Milestone Communication Moments
  • Developing Communication Processes and Methods


Winning Pitch Decks

Before building a pitch deck, download  our free Pitch Deck Checklist. It will clarify the message, the intention, and all the particulars you should think about before you start designing. Every repeatable communication should have a strategic process guiding its execution.

Case Studies


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