Our Namesake:

1-9-90 Principle

In every  Internet community, one percent (or less) create all of the content, nine percent engage with content, and 90 percent consume what is there. [Wikipedia]

Applying the 1-9-90 Principle (right) to your audience allows us to logically partner and build relationships with those that matter most.

This is our Audience-First philosophy in action.


Hello, is it me you're looking for? 

I am a classically-trained communicator with a track-record of adapting winning messages to all mediums with grace.

My professional communication career started in Washington, D.C. as speechwriter for a U.S. Senator.

Here I noticed that great speeches are riddled with   true, authentic stories. They are relatable, and how we communicate.

 True stories  from your audience should guide every communication and marketing decision. This is why OneNineNinety exists. 

I am versatile. One day I am writing major stories like white papers and annual reports, to building brands and creating online strategies, to inventing new Field Tools.

 Please review my background and expertise  and let me know if you are open to working together. OK, if not!


 David All

Founder and CEO


Named One of Eight 'People to Watch'


Areas of Specialization:

  • Branding

  • Audience and Stakeholder Storytelling

  • Message Crafting and Distribution

  • Website Design + Social Media Planning

  • Event Creative Direction and Activation

  • Crisis Communications

  • Online Reputation Management

  • Media Relations

  • Planning for Milestone Communication Moments

  • Developing Communication Processes and Methods


Case Studies


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