The Audience is the Message
Our Namesake: 1-9-90 Principle
On the Internet, one percent (or less) create all of the content, nine percent engage with content, and 90 percent consume what is there.
We didn't make it up, but the our unique understanding of the 1-9-90 Principle and how to apply it to your target audience is our differentiator.
Your Audience is a Partner, Not a Target
Audience > Message > Design > Experience
Message > Design > Execution
Brand Strategy from Audience
Your audience is a group of people filled with stories and insights about your brand and why they love it. Our process focuses on listening to what they have to say.
Brand Stories & Strategy
By aligning what we have learned about the audience and how they want to connect to your brand, we develop a winning communication strategy.